Tag: Articles
JDBE Vice President Featured in National Publications
Vice President, Scott D. Butcher, FSMPS, CPSM, was featured in The Zweig Marketing Letter, a national publication offering insight and intelligence for architecture, engineering, and environmental consulting firms, and Society for Marketing Professional Services award-winning bimonthly journal, Marketer, which reports on current business development and marketing practices, issues, and trends in the AEC industry. Check out [...]
Read moreScott D. Butcher Featured in National Newsletter
Vice President, Scott D. Butcher, FSMPS, CPSM, was featured in The Zweig Marketing Letter, a national publication offering insight and intelligence for architecture, engineering, and environmental consulting firms. Click here to see which marketing tools bring the best results. PDF courtesy of ZweigWhite
Read moreCreating a Powerful Personal Brand
By Scott D. Butcher, FSMPS, CPSM, Vice President, JDB Engineering, Inc. This article was originally published by the AIA Central Pennsylvania in the Summer 2011 issue of Architext. If there is a word Frank Gehry hates, it is “starchitect.” As he told The Independent in 2009, “I am not a ‘starchitect,’ I am an ar-chitect…” [...]
Read moreAEC Project Photography Survey
by Scott D. Butcher, CPSM After my last post, Spring is for Photography, I decided to conduct research into how architectural, engineering, and construction firms obtain and use project photography. A survey was created on SurveyGizmo [it is still open, please take it here if you haven’t yet: http://bit.ly/eGtZMl]. Once the survey was posted, I [...]
Read moreSpring is for Photography
By Scott D. Butcher, CPSM As the short, cold days give way to longer, milder days, it’s time to evaluate your photography needs. For many of us, the Great Recession – which continues in the design and construction industry – has led to a reduction or total elimination of photography budgets as we all have [...]
Read moreSocial Media: A Short Primer
By Scott D. Butcher, CPSM It’s hard to avoid social media these days: LinkedIn. Facebook. Twitter. Blogs. YouTube. Flickr. WordPress. Blogger. The list of social media sites goes on and on, and now numbers in the hundreds. Many of us originally considered social media to be a “kids” activity – high school students on MySpace [...]
Read moreWhich Way is Up?
By Scott D. Butcher, CPSM If the year is winding down, it must be time to forecast the construction market for the coming year. Fortune tellers, magic 8-balls, and economic prognosticators have been busy looking into the future – and they don’t necessarily agree about what 2011 holds for the design and construction industry, much [...]
Read moreHistoric Preservation: the Ultimate in Green Building
(The following is adopted from Scott Butcher’s presentation of the same title, recently delivered as keynote of Historic York, Inc.’s annual meeting and at several Rotary Clubs.) Recently, while conducting research for a presentation, I came across a simple yet profound statement: “The greenest building in the world is the one that is already built.” [...]
Read moreDesigning for Good Acoustics
An often overlooked and frequently misunderstood aspect of the indoor environment is acoustical integrity. Background noise levels play an important role in successful completion of a facility’s occupancy tasks whether the building is a typical office complex, a manufacturing plant, or a performing arts center. All have specific acoustical design goals that play a part [...]
Read moreCommissioning: An Overview
Whether or not owners should invest in Building Commissioning has become a rather important and complex decision over the years. First, owners need to resolve their commissioning needs, comparing the costs and benefits to their budget. Since buildings can be commissioned several different ways, they must then choose the extent of commissioning that is most [...]
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